Mission
The mission of Lubbock Public Media is to enrich the cultural fabric of Lubbock by providing exceptional classical music programming that inspires, educates, and entertains. We are committed to supporting and promoting the vibrant arts community in our city by showcasing local talent, fostering a love for the arts, and serving as a hub for cultural engagement. Through our broadcasts, we aim to create a lasting impact on the lives of our listeners and contribute to the cultural legacy of Lubbock, Texas.

Brad Moran, President and CEO
47 years’ experience owning and operating 10 TV stations and 9 radio stations in Lubbock and Albuquerque. Community experience includes Campaign Chairman Lubbock Area United Way Campaign, Co-chair Lubbock Arts Festival, Chairman All Saints Episcopal School, BOD and President Greater Lubbock Rotary Club. Graduate, Rawls College of Business, Texas Tech University

Clint Barrick, Station Manager
Clint brings his 36 years of experience, wealth of knowledge, and community connections to the airwaves on Classical 105.7. Clint’s passion is providing art and cultural programming to the community through thoughtful and impactful local programming. Clint also brings a deep music expertise to KLZK with more than 25 years as pianist with the Texas Tech University Choir, and as a collaborative musician and director for numerous local organizations

Beverly McBeath Development Officer
Development Officer Beverly McBeath brings over 40 years of advertising and marketing experience to KLZK. She served as an account executive and later General Sales Manager for television station KCBD for over 26 years. Beverly has been a long-time community volunteer. She has co-chaired local events including the Lubbock Arts Festival, UMC’s New Year’s Eve Gala, the Susan G. Komen Race for the Cure and co-chaired with her husband the 2004 Cattle Baron’s Ball. She currently serves on the Civic Lubbock Inc. Board of Directors and its sub-committees Entertainment Lubbock and the Museum and Arts committee.
Ryan Robinson – Digital
Lubbock Public Media Board of Directors
Brad Moran – President and Director
47 years’ experience owning and operating 10 TV stations and 9 radio stations in Lubbock and Albuquerque. Community experience includes Campaign Chairman Lubbock Area United Way Campaign, Co-chair Lubbock Arts Festival, Chairman All Saints Episcopal School, BOD and President Greater Lubbock Rotary Club. Graduate, Rawls College of Business, Texas Tech University
Carla Moran – Vice President and Director
Lubbock native and graduate of Texas Tech University, former political director for Congressman Randy Neugebauer, co-director of Institutional Advancement at All Saints Episcopal School, served two terms as President of the City of Lubbock Appointments Advisory Board, Trustee of the Museum of Texas Tech University, Board Member of the Texas Tech Friends of Music, TTU Chancellor’s Council, founding Board Member of LEPAA/Buddy Holly Hall of Performing Arts and Sciences, Chair of Proposition 5 campaign passing the Texas University Fund, Board Member and past President of the TSHMF, Chair of TTUPAC. Community volunteer
Dennis Harp
Dr. Dennis Harp is a retired faculty member in the College of Media & Communication at Texas Tech University. He served as professor of electronic media and associate dean of faculty in the college. He is a former president of the Texas Educational Television Association. He has served on the public media panel for the Texas Commission on the Arts and was a member of the Texas Broadcast Education Foundation board of directors for 10 years. Locally Dr. Harp has served on the advisory board for The Lubbock Chorale, the KTTZ-TV board of directors and the National Cowboy Symposium & Celebration advisory board.
Mary Saathoff
Mary has been a long-time supporter of the Arts. Her experience in the music field includes providing voice lessons in her home, co-owner of a violin shop, and she has served as a development officer for the J.T. & Margaret Talkington College of Visual and Performing Arts at Texas Tech University. Mary retired in 2017 after serving 10 years as the President and CEO of the Lubbock Symphony Orchestra.
Sherril Skibell
Sherril’s 19 years of experience as the Development Director for Texas Tech Public Media provides our board with great insight into non-commercial radio. Sherril has been involved in many community activities including serving on the board of directors for the Junior League of Lubbock, All Saints Episcopal School, Lubbock Symphony Orchestra and Methodist Hospital. Additionally, Sherril served as Chairman of the Texas Tech University Health Sciences Center Foundation Board. Her work also included her active participation with Skibell’s Ladies Specialty Store.